Smart Value Prop

As we all want to send smart messages to sell a product, or an idea, or whatever to the target audiences, it's often very difficult to craft a good one. But, one come cross my way today that I like -

While 20% of babies who were exposed to classical music in utero become doctors or lawyers, 100% of babies born onstage during a classical music performance become Bill Gates. Increase your chances of a lavish retirement with today's deal: for $19 you get one general admission ticket to the Peninsula Symphony at the San Mateo Performing Arts Center or the Flint Center at De Anza College (up to a $38 value).

Oh, well, guess we are all flocking to the classical performances now....